The Dutch publication Frame magazine bills
itself as the “world’s leading interior design publication." So you can
imagine that an interior design firm tasked with creating a retail store for
the magazine has quite a reputation to uphold.
itself as the “world’s leading interior design publication." So you can
imagine that an interior design firm tasked with creating a retail store for
the magazine has quite a reputation to uphold.
Netherlands-based i29 Architects’ interior for Frame's newest shop delivers.
Their clever conceptual design turns a simple retail
space into a optical illusion of sorts and appears to invert when
viewed from different perspectives. Shoppers will feel like they're walking in
an interactive art installation.
Their clever conceptual design turns a simple retail
space into a optical illusion of sorts and appears to invert when
viewed from different perspectives. Shoppers will feel like they're walking in
an interactive art installation.
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