At a press conference
called by the Singaporean Ministry of Health (MoH) and the Advertising
Standards Authority of Singapore (ASAS), and attended by the Minister of
Health, Assoc Prof Muhammad Faishal Ibrahim, a new set of Children's Food and Beverage Advertising Guidelines was
announced.
The guidelines are the result of a public-private partnership and were negotiated
in a multi-stakeholder committee including industry (WFA, Food Industry Asia
and the Singapore Manufacturers Association), government (the Health Promotion
Board of the Ministry of Health) and ASAS representatives over the past two
years. They will form part the of the Singapore Code of Advertising Practice
(SCAP) and will come into force as of 1 January 2015 to all advertisers inSingapore
will be enforced by ASAS.
called by the Singaporean Ministry of Health (MoH) and the Advertising
Standards Authority of Singapore (ASAS), and attended by the Minister of
Health, Assoc Prof Muhammad Faishal Ibrahim, a new set of Children's Food and Beverage Advertising Guidelines was
announced.
The guidelines are the result of a public-private partnership and were negotiated
in a multi-stakeholder committee including industry (WFA, Food Industry Asia
and the Singapore Manufacturers Association), government (the Health Promotion
Board of the Ministry of Health) and ASAS representatives over the past two
years. They will form part the of the Singapore Code of Advertising Practice
(SCAP) and will come into force as of 1 January 2015 to all advertisers in
will be enforced by ASAS.
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