JOHARIWINDOWS: Tighter rules set for unhealthy food marketing to children

Hello there! Here is a list of fabulous food, music, news, videos, graffitis, comments from the guestbook, and images of the world in pictures. Feelings of worth can flourish only in an atmosphere where individual differences are appreciated, mistakes are tolerated, communication is open, and rules are flexible, the kind of atmosphere that is found in a nurturing world. Kiss your Mom and Dad, tell them that you are loved. May you live forever in happiness and good health. LoL, Zalina and Mail

Tuesday, September 23, 2014

Tighter rules set for unhealthy food marketing to children | Marketing Interactive

Importantly, these criteria will be used to update local “pledge programme” initiatives, which are based on the IFBA global policy but which also bring in local companies in order to extend market coverage.

Local “pledge programmes” are already in place in over fifty markets worldwide representing roughly three billion of the world’s population, including Singapore, Malaysia, Australia, Canada, the EU, the Gulf Cooperation Council, India, South Africa, Turkey and the U.S.A.

Local schemes extend policy coverage well beyond IFBA membership.

For example, the EU Pledge covers over 80% of the market while the US Children’s Food and Beverage Initiative covers roughly 80% of food marketing spend in the US. IFBA commits to independently monitoring compliance with these new commitments.