Spicy, Exotic Flavors Of Malaysia Take Center Stage When Malaysian Restaurant Week Returns, Along With A Special Supermarket Promotion Of Malaysian Food Products - MarketWatch
In addition, two New Jersey locations of Asian Food Markets will feature free in-store samplings of the best Malaysian packaged food products--from noodles to curries and sauces--for two weekends during the same week.
"For the third consecutive year, tri-state area diners will have the opportunity to explore the unique flavors of Malaysian cuisine and discover a new restaurant or dish at a special price," said Mustafa Aziz, Senior Trade Commissioner of MATRADE. "Each year brings greater awareness of the diversity of Malaysian food. This year we're taking it a step further, inviting consumers to take Malaysian flavors into their homes through a special retail promotion focused exclusively on Malaysian food products."
Consumers with a taste for Southeast Asian food's spicy, sweet and sour flavors will particularly enjoy Malaysian cuisine, a blend of native Malay, Chinese and Indian food traditions. During Malaysian Restaurant Week, they can expect classic offerings such as fresh Shrimp Popiah spring rolls, light and crispy Roti Canai served with rich curry sauce and grilled Satay skewers basted with a spicy Sambal Oelek chile sauce, as well as a few less traditional dishes inspired by the diverse flavors of Malaysia.
"What's amazing about Malaysian food is that the recipes are so simple, but involve a meticulous process to create layers and depths of flavor," said Angelo Sosa, executive chef and co-owner of Social Eatz, who recently won the 2012 Malaysia Kitchen Rendang Cook-off. "When done perfectly, the result is life changing. Consumers have the chance to discover what I would consider food heaven."
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